Effective expansion requires strategic HRM to attract, hire, retain, encourage, and promote the best talent from around the world, whilst ensuring that this international network of people is equipped to unilaterally push the company through clear objectives toward a final goal:
- Create a local appeal without compromising upon the global identity.
- Generating awareness of cross cultural sensitivities among managers globally and hiring of staff across geographic boundaries.
- Training upon cultures and sensitivities of the host country.