SHRM, favored by academics and HR, aligns HR with strategy, emphasizing on talent management, global adaptability, evidence-based decision-making and professional development. It has gained widespread endorsement due to its focus on long-term goals, strategic HR role, and ability to address changing workforce dynamics. SHRM encourages data-driven approaches and provides frameworks for navigating the complexities of the modern business environment, fostering organizational success through effective human capital management.