According to the article, Alpha adapts cross-functional and uses a “collaboration index”. Generally speaking, since the structure of organizations is complicated, it is difficult to assess the member’s performance in that kind of team, thus some companies are afraid of conflicts among the members and avoid the structure.
Whereas Alpha solved this problem by using a “collaboration index” and trying to give their clients creativity and diversity from multinational teams. In my opinion, all leaders who belong to global companies follow this management attitude.