It can be considered, to some extent, as a form of personal interest, but its main goal, as a business-level strategy, is to make the organization more competitive in its market. It is supported by research and scientific studies that confirm its actual benefits for institutions. This level of strategy addresses the question: "What is strategy implementation?" and focuses on the techniques that managers use to implement their strategies, such as leadership style, organizational structure, information systems, control systems, and human resource management. Therefore, I consider the term "personal interest" to be a weak argument, as studies confirm that companies adopting this approach achieve tangible successes.
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