An effective adaptive approach to global HR for multinational companies is the glocalization strategy, which blends global consistency with local adaptation. A strong example is Nike, which maintains global standards in areas like corporate values, leadership development, and sustainability goals, while allowing local HR teams to adapt recruitment practices, employee engagement programs, and workplace culture to suit regional norms. By empowering local teams within a unified global framework, Nike ensures brand consistency while staying culturally relevant and responsive to local talent needs, strengthening its presence and performance in diverse markets worldwide.
On page 3, it is mentioned that researchers suggest adopting an adaptive approach to facilitate the cross-regional transfer of best practices. There are also several success factors, such as decentralized and empowered leadership.Decentralized leadership may imply granting more autonomy to various regions while maintaining consistency in core strategies.Complies with what you said about localization.