In addition, the academics may interested in SHRM to study the fundamental and theoritical aspects of SHRM, the evolution of SHRM in-line with the current industrial situations. This will then be references to us. Besides, in the article by John Bratton, there are an increasing number of US companies establishing ‘corporate’ universities to help built ‘core’ compentencies i.e. Intel University, Dell University and Motorola University. This shows the importance to SHRM to both academics and industries.
As I see it, Google is no doubt one of the company with successful SHRM. There are numerous of employees benefits offered by Google to its employees. In terms of HRM, Google implement Project Oxygen. This project collects data from its employees and usung it to improvised the employees experimented and performance. This project somehow works and Google now own one of the most productive employees in the world.