Course: Business Planning for Creative Entrepreneur (DM501-4-M-BPCE) ASYNC Master Folder

Topic outline

General

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Introduction
- Welcome: A Note from the Lecturer Page
- Study Guide Page
- Curious to Know About the Module? Page
- Important Information for ODL Students Page
- Assignment Brief and Evaluation Rubric Folder
- Get To Know Each Other Forum
  Get To Know Each Other
  This is a an informal get to know each other forum. You are encourate to upload a quick video to introduce about your self in 2 minutes time.
  Here is the guideline. You are free to create your own video. Make it fun and relax.
  1) Your name
  2) Country of origin
  3) Your previous academic achievement
  4) Why do you join the Master programme at APU?
  5) What do you want to learn from this module?
  6) What is your expectation, etc.
Topic 1: Business Plan
- Introduction & Topic Learning Outcomes Page
- The Objectives of Business Page
  The Objectives of Business
- The Objective of Business File
- Activity 1 - Watch these videos Page
- Àctivity 2 - Quiz
- Additional Reading
- Additional Knowledge - Type of Economy File
- WHAT IS BUSINESS? File
- Objective Setting in Micro Business File
- Activity 3: Forum
- Type of Business Models Page
  Type of Business Models
- Type of Business Model File
- Activity 4 - Watch this video Page
- Activity 5: Forum
- Introduction to Business Model Canvas Page
  Introduction to Business Model Canvas
- Activity 6 - Watch these videos Page
- Activity 8: Quiz
- Additional Reading
- Business Plan - Example File
- Assignment Submission
- Assessment 1: Case Study Analysis (40%) (CLO2) Assignment
- Summary and Preparation for next topic Page
Topic 2: The Entrepreneurial Principles
- Introduction & Topic Learning Outcomes Page
- Activity 1: Forum
- Opportunity Recognition Theory Page
  Opportunity Recognition Theory
- Opportunity Recognition Theory File
- Activity 2: Watch these videos Page
- Additional Reading
- Opportunity Recognition File
- Activity 3: Quiz
- Effectuation Page
  Effectuation
- Additional Link - Effectuation.Org URL
- Activity 4: Quiz
- Activity 5: Forum
- Summary of Effectuation Page
- The Lean Startup Methodology Page
  The Lean Startup Methodology
- Activity 6 Let's watch these videos Page
- Activity 7: Forum
- Additional Reading Material
- The Lean Startup Research Article File
- The Lean Startup Ebook File
- Summary of Lean Startup Methodology Page
- Preparation for Next Topic Page
Topic 3: Do You Have a Business?
- Introduction & Topic Learning Outcomes Page
- Business Innovation Page
  Business Innovation
- Business Innovation File
- Evaluating Business Innovation File
- Unique Selling Preposition File
- Activity 1: Forum
- Creative Business Idea Evaluation Form File
- Understanding Your Target Audience Page
  Understanding Your Target Audience
- Activity 2: Quiz
- Market Segmentation & Targeting Page
  Market Segmentation & Targeting
- Additional Reading - Role of Market Segmentation and Target Marketing Strategies File
- Market Segementation & Targeting 2 Page
  Market Segmentation & Targeting 2
- Mastering the Marketing Mix (4Ps). Marketing Channels. Marketing Messages Page
  Mastering the Marketing Mix (4Ps). Marketing Channels. Marketing Messages
- Developing Campaign for Early Adopter Page
  Additional Learning Materials on Early Adopter / Beachhead
- Activity 3: Quiz
- Summary and Preparation for next topic Page
Topic 4: Introduction to Sustainability
- Introduction & Topic Learning Outcomes Page
- A World in Harmony: A Look at SDGs and ESG Page
  A World in Harmony: A Look at SDGs and ESG
- Building a Sustainable Future: ESG Business Handbook File
- Activity 1: Forum
- Activity 2: Quiz
- Introduction to Circular Economy Page
  Introduction to Circular Economy
- Examples of the circular economy in design Page
  Examples of the circular economy in design
- Activity 3 Forum
- Activity 4 Quiz
- Additional Reading
- Design for Sustainability File
- Summary: ESD, Sustainable Design, and Circular Design for Creative Entrepreneurs Page
  Summary: ESD, Sustainable Design, and Circular Design for Creative Entrepreneurs
- Summary & Preparation for next topic: Page
Topic 5: Financial Planning and Forecasting
- Introduction & Topic Learning Outcomes - Part 1 Page
- Financial Planning and Forecasting Page
  Financial Planning and Forecasting
- Financial Planning for Creative Entrepreneur Page
  Financial Planning for Creative Entrepreneur
- Cash Flow & Management Page
  Cash Flow & Management
- Introduction and Topic Learning Outcomes - Part 2 Page
- Budgeting for Your Creative Business: A Roadmap to Success Page
  Budgeting for Your Creative Business: A Roadmap to Success
- Budgeting for Creative Business Page
  Budgeting for Creative Business
- Activity 1: Forum
- Additional Reading
- Basic Accounting Principles & Concepts URL
- Fundamental of Accounting File
- Additional Resources for General Knowledge
- Inland Revenue Board of Malaysia (IRBM/LHDN) URL
- Summary and Prepare for Next Week Page
Topic 6: Intellectual Property Management
- Introduction and Topic Learning Outcomes Page
- Interlectual Property (IP) Page
  Intellectual Property (IP)
- Why is IP Important for Business? Page
  Why is IP important for Business?
- Intellectual Property (IP) for Small Businesses and Startups Page
  Intellectual Property (IP) for Small Businesses and Startups
- Empowering Your Business: Next Steps in Intellectual Property Page
  Empowering Your Business: Next Steps in Intellectual Property
- Activity 1 Quiz
- Additional Reading
- IP handbook File
- Summary and Prepare for Next Week Page
Topic 7: Business Legislation and Administration
- Introduction and Topic Learning Outcomes Page
- Business Legislation and Administration Page
  Business Legislation and Administration
- Additional Resources
- Additional Resources URL
  Companies Commission of Malaysia (Registration of business)
- Additional Resources URL
  Malaysia Business Registration Information
- Activity 1: Quiz
- Activity 2: Forum
- Introduction to Business Administration Page
  Introduction to Business Administration
- Activity 3: Forum
- Stakeholder Engagement and Communication Skills Page
  Stakeholder Engagement and Communication Skills
- Stakeholder Engagement and Communication Skills File
- Sharpening your communication edge Page
  Sharpening your communication edge
- Activity 4: Forum
- Additional Resources
- Additional Resources: You can learn from the Experts URL
- Summary and Preparation for next week Page
Topic 8: Business Idea Pitching
- Final Wrapping Up Page
- Business Idea Pitching Page
  Additional Learning Material—Business Idea Pitching
- Additional Learning Materials
- How to Pitch Your Startup URL
- Share your Business Pitching Presentation for Comments Forum
  Share your Business Pitching Presentation for Comments
- Please go to Summartive Assessment to submit your assignments.
Module Information
- Module Descriptor File
- Module Handbook File
Summative Assessments
Sample Assessments